Advertising Pays if… 

Everyone knows that print advertising is a must, however poor ads are a waste of money and energy.  They may also give the reader, a potential client, the wrong impression of  Hypnosis. The following are important, "Do's"!

"An effective ad is made up of several elements, each is crucial to its success. When these elements are blended into a meaningful whole", says John Hughes, "the ad is more likely to accomplish its objectives".

• Message: It should be believable, stated simply, be truthful, and there should be only one big message in each ad.
• Design: It should be uncluttered, organized to emphasize the message, be attractive and easy to read. Display ads need plenty of "white space". Put a boarder around the ad, so that the eye stays focused on your copy.
• Type: It should be familiar to the audience, be large and readable, suitable for the message, plus there should be a continuity of type faces.
• Artwork: It should be logical, acceptable to the audience, and it should support the message. Use it only if you can afford 1st class art! A business type picture of you is most appropriate. It creates trust.
• Medium: It should reach your targeted market and be cost effective. Classified ads are economical, as they can be run frequently. Be sure to have a header put in for HYPNOSIS. Remember, flyers and business cards are also advertising.
• Frequency: In advertising, the rule of thumb is three. Three times is a minimum. Spaced repetition is how we learn and why ads pay off. In fact, the ad should run often enough to push the message into the reader's consciousness. This is known as retention value. Sounds like waking hypnosis! Factors to consider are frequency of  publication, size and intelligence level of audience, amount of competition, initial drawing power of the ad and your advertising budget. In today's world, people will drive 50 miles for good service.

Hypnosis, the art of suggestion, is a fundamental in all of advertising. Give the ad person the correct suggestions and watch the ad pay off for you! Hypnosis Works.
Remember - POSITIVE SUGGESTIONS, get positive results!

      The International Medical and Dental Hypnotherapy Association has professionally designed Marketing and Advertising Tools ready and waiting for you to use. They are cost effective and meet the required elements. Available now at the Hypnosis and Holistic Living Store.

For more information or a FREE flyer describing these excellent tools, call today, 800/257-5467, fax your request to: 810/549-5421 or contact us!

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